The Coca-Cola Company: Founded in 1886, The Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups that are used to produce more than 3,300 beverages. The Coca-Cola Company’s corporate headquarters are in Atlanta with local operations in more than 200 countries around the world.
Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA): FEMSA is a leading company that participates in the non-alcoholic beverage industry through Coca-Cola FEMSA, the largest independent bottler of Coca-Cola products in the world in terms of sales volume; in the retail industry through FEMSA Comercio, operating OXXO, the largest and fastest-growing chain of convenience stores in Latin America, and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world’s leading brewers with operations in over 70 countries.
Sparkling beverage: A non-alcoholic carbonated beverage containing flavorings and sweeteners. It excludes flavored waters and carbonated or non-carbonated tea, coffee and sports drinks.
Still beverage: Non-carbonated beverages excluding non-flavored water.
Emerging categories: includes new beverage categories such as hydro-tonics, energy drinks, isotonics, etc.
Conventional Sales System: The person in charge of delivery makes immediate sales from inventory available on the truck.
Pre-sale System: Separates the sales and delivery functions and allows sales people to sell products prior to delivery, and the delivery trucks are loaded with the mix of products that clients have previously ordered.
Hot Fill: the procedure of filling beverage containers at higher temperatures. This process has the benefit of eliminating the need to add conservatives to beverages.
Customer: Retail outlet, restaurant or other operation that sells or serves the company’s products directly to consumers.
Consumer: Person who consumes Coca-Cola FEMSA products.
Per Capita Consumption: The average number of eight-ounce servings consumed per person, per year in a specific market. To calculate per capita consumption, the company multiplies its unit case volume by 24 and divides by the population.
Serving: Equals eight fluid ounces of a beverage.
Unit Case: Unit of measurement that equals 24 eight fluid ounce servings.