About Coca-Cola FEMSA

With the May 2003 acquisition of Panamerican Beverages, Inc. (Panamco), Coca-Cola FEMSA, S.A. de C.V. is now the second-largest Coca-Cola bottler in the world, accounting for almost 10% of Coca-Cola’ s global sales. KOF is the largest Coca-Cola bottler in Latin America, delivering approximately 2 billion unit cases a year and accounting for approximately 40% of Coca-Cola’s volumes in the region. See Corporate Profile & History

Coca-Cola FEMSA, S.A. de C.V. produces Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and Southeast of Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul and part of the state of Goias) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories . See Brands

The Company’s capital stock is owned 53.7% by a wholly-owned subsidiary of Fomento Económico Mexicano, S.A. de C.V. (FEMSA), 31.6% by wholly-owned subsidiaries of The Coca-Cola Company, and 14.7% by the public. The publicly traded shares of KOF are Series L shares with limited voting rights and are listed on the Bolsa Mexicana de Valores (BMV: KOFL) and as American Depository Shares (ADS) on the New York Stock Exchange (NYSE: KOF). Each ADS represents ten Series L shares. See Ownership Breakdown

Our Ideals

In 2005 our goal was to continue to build on our compelling track record of growth and fuse our expanded territories together, drawing on the core values that have driven our success from the beginning.

These values include:

• Our passion for service and focus on the client and c onsumer: we are committed to satisfying our customers and consumers’ need for quality refreshment.
• Our creativity and innovation: whether we work on the bottling line, in pre-sale or in delivery, we view issues as opportunities to satisfy our customers, to improve our operating practices, and to make our business grow.
• Our teamwork: we promote a positive team environment in which we share ideas, solve problems, and are committed to each others’ success.
• Our respect for the individual, for their rights and dignity: we work to develop deep and lasting business relationships based on trust. Today more than ever, our values are essential to our long-term business success. By putting our values in action and capitalizing on our actions to bring value, we hope to seize the many opportunities that lie before us.
• Our high quality standards and productivity levels : we always look for improvements throughout the value chain and the better usage of the available resources, which let us being one of the most profitable bottlers in the world.

Our values are essential to our long-term business success. By putting our values in action and capitalizing on our actions to bring value, we hope to seize the many opportunities that lie before us.