Underscoring our ability to offer value to consumers, we successfully launched an affordable 1.25-liter multi-serve returnable glass bottle of Coca-Cola for cost-conscious consumers in Argentina. Through this popular returnable presentation, we engaged our consumers, while regaining share of sales. Additionally, our 220-ml mini-can has rapidly become an important, affordable single-serve option for Argentine consumers, reaching 30% of our single-serve transactions in the country for the year.

In Mexico, we expanded the affordability and immediate consumption of brand Coca-Cola through the launch of our breakthrough 235-ml returnable glass bottle at the magic price point of Ps. 5—offering a convenient single-serve alternative to our cost-conscious consumers. We also launched our new affordable 400-ml one-way single-serve presentation of Fanta, Mundet, Sprite, and Fresca at the magic price point of Ps. 7 and our new affordable 2-liter one-way multi-serve presentation of Mundet multi-flavors at the magic price point of Ps. 17. We further expanded the coverage of our successful 3-liter multi-serve returnable PET presentation of Coca-Cola for our consumers’ enjoyment. Additionally, we rolled out our 1.25-liter multi-serve returnable glass bottle, along with our 1.5-liter and 2-liter multi-serve returnable PET presentations of Coca-Cola, to more territories in Mexico. Consequently, we increased the volume of our popular multi-serve returnable packages of Coca-Cola by more than 7% year over year.

Through our three-part affordability strategy, we captured market share gains and consolidated our competitive advantage across the sparkling beverage category—attaining a record high share of sales for our Brazilian operation. First, we expanded coverage and household penetration of our family-size multi-serve returnable presentations of Coca-Cola, achieving double-digit volume growth for the year. Second, we took advantage of our convenient affordable single-serve 200-ml PET presentations and 220-ml mini-cans of Coca-Cola, Sprite, and Fanta to capture almost 21% volume growth year over year. Third, we expanded our capabilities in northern and southern Brazil to capitalize on our successful offering of dual packs of Coke and our core flavored sparkling beverage brands in our popular family-size returnable presentations. Harnessing the power of brand Coca-Cola to increase our competitive position in flavors, our dual packs significantly enlarged our share of sales at our points of sale across the modern and traditional trade channels.

Throughout the year, we continued to accelerate growth across the value-added dairy category. Under our joint venture with The Coca-Cola Company, we continued to meet growing consumer demand for our portfolio of wholesome Santa Clara brand UHT whole milk, specialized milk, and flavored milk products. Among our innovative promotional initiatives, we transferred value directly to our consumers through a compelling combo-package deal of either our 1.25-liter returnable glass bottle or 1.7-liter one-way PET presentation of Cola-Cola with our 1-liter presentation of Santa Clara UHT whole milk from September to October of 2019. Thanks to the growing power of our Santa Clara brand, our granular distribution network, and point-of-sale execution, we accelerated our overall volume growth by 25% year over year across the traditional trade channel, while positioning Santa Clara as the second largest player in the UHT whole milk market with over 5% share of sales growth for 2019.

Monster remained one of the fastest growing, most attractive energy drinks for our Brazilian consumers. Bolstered by our innovative new Mango Loco, Ultra Violet, and Absolutely Blue flavors, Monster alone surpassed the sales volume of the country’s market leader—an important benchmark. It also enabled us to achieve over 47.8% volume growth, while significantly increasing our share of sales in the energy drink category for the year. Similarly, in Uruguay, Monster rapidly became the country’s energy drink market leader, considerably increasing our share of sales.

We consolidated and expanded our AdeS brand plant-based beverage business in Argentina. Among our initiatives, we improved AdeS packaging—featuring its notable nutritional benefits—enhanced its point-of-sale execution, and expanded its availability across the modern trade channel. Thanks to our efforts, we not only increased our sales, but also grew our share of the country’s plant-based beverage category. We further began the integration of AdeS in Costa Rica and Panama, including our launch of multiple new flavors for our consumers’ enjoyment.

In Mexico, we recently launched Topo Chico brand sparkling mineral water, an excellent complement to our premium water portfolio. Already popular in the U.S., this naturally sourced mineral water comes from a limestone spring hidden under the Cerro del Topo Chico Mountain, which rises nearly 4,000 feet above the outskirts of Monterrey, Mexico. Sourced and bottled in Monterrey since 1895, we began offering this naturally carbonated premium mineral water to our consumers in our 355-ml one-way glass bottles, along with our 600-ml and 1.5-liter one-way PET presentations, in the on premise, self service, and convenience store sales channels.

In Argentina, our multi-tier strategy enabled us to grow our share of sales in the personal water category, despite an exceptionally challenging consumer environment. In the value segment, we took advantage of our re-launched KIN brand personal water to offer a competitive, affordable option to our customers and consumers. We continued to leverage our Bonaqua brand purified water in the mainstream segment. Moreover, in the premium segment, we capitalized on our late 2018 launch of Smartwater, featuring a unique blend of electrolytes to create a distinctly fresh, crisp, and pure taste for our consumers.

We built on our three-tier water strategy to achieve record high share of sales across our Brazilian franchise territories. In the mainstream water segment, we continued to grow our Crystal purified water brand across the traditional and modern trade channels. In the mainstream plus water segment, we capitalized on our successful launch of naturally flavored Crystal sparkling water, growing this brand at a rate of 1 million unit cases per year. After our successful launch of Smartwater late last year, we expanded our point-of-sale coverage to accelerate our growth in the premium water segment. As a result of this strategy, we achieved record share of sales, selling over 200 thousand unit cases in Brazil.