In 2012, we carried out a materiality analysis, identifying best practices globally, interviewing key executives, and engaging in dialogues with representatives of external stakeholders executives, sustainability experts and employees. Through this exercise, we identified the material issues that impact our business.
The material issues for our business include the following:
- They are those in which Coca-Cola FEMSA may generate greater value.
- They are issues in which we have a sufficient degree of maturity that allow us to be agents of change.
- Previous investments have been made in these areas.
- They have elements that may be converted into a competitive advantage and that allow us to stand out in the market.
- They are important to our stakeholders, and we have identified that for some of them we may join efforts to create positive changes.