en es
kof2OUR

Strategy

We have

1. one vision

2. one platform

3. one future

4. our DNA

kof1-1 SustainableDigital Commercial4growthFinance4growthSupply4growthPeople4growth CustomerfocusConsumerfocus Operational e x cellence AgiledecisionsPeoplefirstOwnersmentality

One Vision

We must be obsessive about our consumers.

We must maximize value for our customers.

One Platform

We must evolve the way we work.

We must strive for more efficiency and productivity.

We must continue to develop and deploy best-in-class capabilities.

One Future

We must deploy digital tools and enablers to transform the organization.

We must ensure we have a license to operate.

Our DNA

Our DNA is the foundation of everything we do.

It includes fundamental beliefs and behaviors that govern our daily actions.

We are ONE Coca-Cola FEMSA.

Sustainability

Materiality Study

In 2012, we carried out a materiality analysis, identifying best practices globally, interviewing key executives, and engaging in dialogues with representatives of external stakeholders executives, sustainability experts and employees. Through this exercise, we identified the material issues that impact our business.

The material issues for our business include the following:

  • They are those in which Coca-Cola FEMSA may generate greater value.
  • They are issues in which we have a sufficient degree of maturity that allow us to be agents of change.
  • Previous investments have been made in these areas.
  • They have elements that may be converted into a competitive advantage and that allow us to stand out in the market.
  • They are important to our stakeholders, and we have identified that for some of them we may join efforts to create positive changes.

Materiality Assessment

1 3 2 4 5 8 6 7 9 11 10 12 13 14 15 16 Relevance for our Stakeholders Relevance for our Business

Our planet

1. Local environmental impact

4. Waste management

7. Water

9. Packaging and recycling

10. Energy

12. Transportation impacts

our community

2. Safety in our communities

3. Wellbeing in our communities

5. Responsible marketing

6. Nutrition and physical activation

8. Sustainable products

13. Supplier development

Our people

11. Training and development

14. Compensation

15. Health and safety

16. Culture and values

sustainability
framework

Our Sustainability Strategy provides us with the guidelines to achieve our mission to positively transform the communities where we operate, supported by Ethics and Values.

2020 Goals

Our Sustainability Goals guide us to measure our progress on each of the topics that have an impact on the long-term sustainability of our business.

Healthy Lifestyles

Benefit 5 million people with our nutrition and physical activation programs and initiatives.

Community Development

Have Social License programs in 100% of our priority plants and distribution centers.

Water

Increase our efficiency in water usage to 1.5 liters of water per liter of beverage produced.

Return to our communities and their environment the same amount of water used in our beverages.

Waste and recycling

Integrate 25% of recycled or renewable materials in our PET packaging.

Recycle at least 90% of our waste in every one of our bottling plants.

Energy

Supply 85% of the energy used in manufacturing in Mexico with clean energy sources.

Reduce by 20% the carbon footprint of our value chain vs. 2010.

Comprehensive Development

Generate 1 million hours of volunteer work.

Achieve a Lost Time Incident Rate (LTIR) of 0.5 per 100 associates.

Reduce by 20% the general illness absentee rate vs 2010.

Zero fatalities from work-related diseases.

We are committed to contribute to the United Nations Sustainable Development Goals. Many of our initiatives contribute to the 17 objectives with specific actions; however, we are convinced that, through our strategic framework and initiatives, we can have a larger impact on the following nine goals.

Several of our projects are focused on healthy habits for our communities, such as proper nutrition initiatives and social programs for early childhood development from FEMSA Foundation.

We are committed to promoting healthy habits. This way, we have already benefited 7.2 million people, accomplishing our 2020 goal with our nutrition and physical activation programs. In addition, we offer a portfolio of total beverages, and we carry out responsible marketing strategies for our products.

Our production processes ensure the efficient use of water, as well as correct wastewater treatment. We are committed to return to nature and to the communities all of the water used to produce our beverages. We also developed WASH programs in alliance with the FEMSA Foundation.

Our 2020 goal is to supply 85% of the energy we use in manufacturing in Mexico with clean sources, and we continue to introduce clean energy in all of the countries where we operate, reaching a 71% share of clean energy for our manufacturing needs.

We look for economic growth through the efficient use of resources by promoting a work environment that offers comprehensive development, by creating jobs in emerging markets, and by applying our sustainable sourcing principles.

We work on innovative processes in the industry, aiming to develop local suppliers and to improve our environmental performance, which is why our 2020 goal is to reduce our carbon footprint by 20% across our value chain.

We communicate our sustainability results annually through our Integrated Report, and have established goals to ensure a responsible consumption of raw materials, to achieve greater efficiencies, and to encourage recycling.

We collaborate with other companies, governments, and NGOs to clean water bodies and to reduce water pollution through volunteer cleanup activities.

We recognize that complex challenges in an ever-changing context require coming up with innovative solutions that can only be achieved and put into action together. We embrace this reality and partner with other companies, government, NGOs and other institutions to maximize our impact.