Corporate Governance

Corporate governance

Board of directors

The Board of Directors of Coca-Cola FEMSA had the following members:


Directors Appointed by Series A Shareholders

  • José Antonio Fernandez Carbajal


    Executive Chairman of the Board of Directors of FEMSA
    Alternate: Eva María Garza Lagüera Gonda

    José Antonio Fernandez Carbajal

    Born: February 1954
    First elected: 1993, as director; 2001 as chairman
    Term expires: 2017

    Other directorships:

    Chairman of the board of directors of Fundación FEMSA and Instituto Tecnológico y de Estudios Superiores de Monterrey, or ITESM. Chairman Emeritus of US Mexico Foundation.

    Member of the board of directors of Heineken Holding, N.V., and vice-chairman of the supervisory board, chairman of the America’s committee and member of the preparatory committee and selection and appointment committee of Heineken, N.V. Member of the board of directors of Industrias Peñoles, S.A.B. de C.V., Grupo Televisa, S.A.B. de C.V., or Televisa, and Co-Chairman of the advisory board of Woodrow Wilson Center, Mexico Institute.

    Business experience:

    Joined the strategic planning department of FEMSA in 1988, after which he held managerial positions at FEMSA Cerveza’s commercial division and OXXO. He was appointed Deputy Chief Executive Officer of FEMSA in 1991 and Chief Executive Officer in 1995, a position he held until December 31, 2013. As of January 1, 2014, he was appointed Executive Chairman of the board of directors of FEMSA.

    Education:

    Holds a degree in Industrial Engineering and a Master in Business Administration, or MBA, from ITESM.

  • Miguel Eduardo Padilla Silva


    Chief Executive Officer of FEMSA
    Alternate: Francisco José Calderón Rojas

    Miguel Eduardo Padilla Silva

    Born: January 1955
    First elected: 2016
    Term expires: 2019

    Other directorships:

    Member of the board of directors of FEMSA, and member of the board of directors of Grupo Lamosa, S.A.B. de C.V., Club Industrial, A.C., Universidad Tec Milenio and Coppel, S.A. de C.V.

    Business experience:

    He held the position of Chief Financial and Corporate Officer of FEMSA from 2016 to 2017 and Chief Executive Officer of FEMSA Comercio from 2004 to 2016. Also, he held the positions of Planning and Control Officer of FEMSA from 1997 to 1999 and Chief Executive Officer of the Strategic Procurement Business Division of FEMSA from 2000 to 2003. He had a 20-year career in Alfa, S.A.B. de C.V., or Alfa, and held a position in Terza, S.A. de C.V. as Chief Executive Officer.

    Education:

    Holds a degree in Mechanical Engineering from ITESM, a MBA from Cornell University and executive management studies at Instituto Panamericano de Alta Dirección de Empresa, or IPADE.

  • Javier Gerardo Astaburuaga Sanjines


    Vice-President of Corporate Development of FEMSA
    Alternate: Mariana Garza Lagüera Gonda

    Javier Gerardo Astaburuaga Sanjines

    Born: July 1959
    First elected: 2006
    Term expires: 2017

    Other directorships:

    Member of the supervisory board and audit committee of Heineken N.V.

    Business experience:

    Joined FEMSA as a financial information analyst and later acquired experience in corporate development, administration and finance, held various senior positions at FEMSA Cerveza between 1993 and 2001, including Chief Financial Officer and for two years he served as FEMSA Cerveza’s Director of Sales for the north region of Mexico, prior to his current position and until 2003, when he was appointed FEMSA Cerveza’s Co-Chief Executive Officer.

    Education:

    Holds a degree in accounting from ITESM and is licensed as a Certified Public Accountant, or CPA.

  • Federico Reyes García


    Independent Consultant
    Alternate: Alejandro Bailleres Gual

    Federico Reyes García

    Born: September 1945
    First elected: 1992
    Term expires: 2017

    Other directorships:

    Member of the board of directors of Fundación FEMSA and Tec Salud.

    Business experience:

    At FEMSA, he held the position of Executive Vice-President of Corporate Development from 1992 to 1993, Chief Financial Officer from 1999 to 2006, and Corporate Development Officer until 2015.

    Education:

    Holds a degree in Business and Finance from ITESM.

  • John Anthony Santa María Otazua


    Our Chief Executive Officer
    Alternate: Héctor Treviño Gutiérrez

    John Anthony Santa María Otazua

    Born: August 1957
    First elected: 2014
    Term expires: 2017

    Other directorships:

    Member of the board of directors and the commercial committee of Gentera, S.A.B. de C.V., or Gentera.

    Business experience:

    Has served as our Strategic Planning and Business Development Officer and Chief Operating Officer of our Mexican operations. Has served as Strategic Planning and Commercial Development Officer and Chief Operating Officer of our South America division. As Strategic Planning Officer, he led the integration of the Panamco acquisition with our operations. He also has experience in several areas of our company, namely development of new products and mergers and acquisitions. Has experience with different bottler companies in Mexico in areas such as Strategic Planning and General Management.

    Education:

    Holds a degree in Business Administration and a MBA with a major in Finance from Southern Methodist University.

  • Paulina Garza Lagüera Gonda


    Private investor
    Alternate: Alfonso Garza Garza

    Paulina Garza Lagüera Gonda

    Born: March 1972
    First elected: 2009
    Term expires: 2018

    Other directorships:

    Alternate member of the board of directors of FEMSA. Member of the board of directors of Controladora Pentafem, S.A.P.I. de C.V., Inmobiliaria Valmex, S.A. de C.V., Inversiones Bursátiles Industriales, S.A. de C.V., Desarrollo Inmobiliaria La Sierrita, S.A. de C.V., Refrigeración York, S.A. de C.V. and Peñitas, S.A. de C.V.

    Education:

    Holds a degree in Business Administration from ITESM.

  • Ricardo Guajardo Touché


    Chairman of the board of directors of Solfi, S.A. de C.V.
    Alternate: Daniel Alberto Rodríguez Cofré

    Ricardo Guajardo Touché

    Born: May 1948
    First elected: 1993
    Term expires: 2017

    Other directorships:

    Member of the board of directors of FEMSA, Grupo Valores Operativos Monterrey, S.A.P.I. de C.V., El Puerto de Liverpool, S.A.B. de C.V., Alfa, Grupo BBVA Bancomer, BBVA Bancomer, S.A., Institución de Banca Múltiple, or BBVA Bancomer, Grupo Aeroportuario del Sureste, S.A. de C.V., Grupo Bimbo, S.A.B. de C.V., or Bimbo, Coppel, S.A. de C.V., ITESM and Vitro, S.A.B. de C.V.

    Business experience:

    Has held senior executive positions at FEMSA, Grupo AXA, S.A. de C.V. and Valores de Monterrey, S.A.B. de C.V.

    Education:

    Holds a degree in Electrical Engineering from ITESM and the University of Wisconsin and a Master’s degree from the University of California at Berkeley.

  • Alfonso González Migoya


    Chairman of the board of directors of Controladora Vuela Compañía de Aviación, S.A.B. de C.V. (Volaris), and managing partner of Acumen Empresarial, S.A. de C.V.
    Alternate: Ernesto Cruz Velázquez de León

    Alfonso González Migoya

    Born: January 1945
    First elected: 2006
    Term expires: 2017

    Other directorships:

    Member of the board of directors of Nemak, S.A.B. de C.V., Bolsa Mexicana de Valores, S.A.B. de C.V., Banregio Grupo Financiero, S.A., Cuprum, S.A. de C.V., Berel, S.A. de C.V., Servicios Corporativos Javer, S.A.B. de C.V. and ITESM.

    Business experience:

    Served as Corporate Director of Alfa from 1995 to 2005 and as Chairman of the board of directors and Chief Executive Officer of Grupo Industrial Saltillo, S.A.B. de C.V. from 2009 to 2014.

    Education:

    Holds a degree in Mechanical Engineering from ITESM and a MBA from the Stanford University Graduate School of Business.

  • Enrique F. Senior Hernández


    Managing Director of Allen & Company, LLC.
    Alternate: Herbert Allen III

    Enrique F. Senior Hernández

    Born: August 1943
    First elected: 2004
    Term expires: 2017

    Other directorships:

    Member of the board of directors of Televisa, Cinemark USA, Inc. and Univision Communications, Inc.

    Business experience:

    Among other clients, has provided financial advisory services to FEMSA and Coca-Cola FEMSA.

    Education:

    Holds a Bachelor’s degree from Yale University, a law degree and Honorary Law Doctorate from Emerson College and a MBA from Harvard University Business School.

  • Luis Rubio Freidberg


    President of the Organization México Evalúa
    Alternate: Jaime El Koury

    Luis Rubio Freidberg

    Born: August 1955
    First elected: 2015
    Term expires: 2018

    Other directorships:

    President of the board of directors of the organization México Evalúa. He is also a member of the board of directors of Afore Banamex, Xanthrus, The India Fund-Asia Tigers and Transparencia Mexicana.

    Business experience:

    He is a contributing editor of the newspaper Reforma. In the 1970s he was Planning Director at Citibank in Mexico and served as an adviser to Mexico’s Secretary of the Treasury.

    Education:

    Holds a degree in Financial Administration, a multinational MBA and a Master’s degree and PhD in political science from Brandeis University.

  • Daniel Servitje Montull


    Chief Executive Officer and Chairman of the board of directors of Bimbo
    Alternate: Sergio Deschamps Ebergenyi

    Daniel Servitje Montull

    Born: April 1959
    First elected: 1998
    Term expires: 2017

    Other directorships:

    Member of the board of directors of Grupo Financiero Banamex, S.A. de C.V., Instituto Mexicano para la Competitividad, A.C., The Consumer Goods Forum, Latin America Conservation Council (The Nature Conservancy) and Stanford GSB Advisory Council, and Chairman of the board of directors of Corporación Aura Solar, S.A.P.I. de C.V. and Servicios Comerciales de Energía, S.A. de C.V.

    Business experience:

    Served as Vice-President of Bimbo.

    Education:

    Holds a degree in Business Administration from the Universidad Iberoamericana in Mexico and a MBA from the Stanford University Graduate School of Business.

  • José Luis Cutrale


    Chief Executive Officer of Sucocítrico Cutrale, Ltda.
    Alternate: José Luis Cutrale, Jr.

    José Luis Cutrale

    Born: September 1946
    First elected: 2004
    Term expires: 2017

    Other directorships:

    Member of the board of directors of Cutrale North America, Inc., Cutrale Citrus Juice USA, Inc., Citrus Products, Inc. and Chiquita Brands International

    Business experience:

    Founding partner of Sucocítrico Cutrale and member of the Brazilian American Chamber of Commerce.

    Education:

    Holds a degree in Business Administration.

  • Luis Alfonso Nicolau Gutiérrez


    Partner at Ritch, Mueller, Heather y Nicolau, S.C., law firm; member of the firm’s executive committee

    Luis Alfonso Nicolau Gutiérrez

    Born: June 1961
    First elected: 2018
    Term expires: 2019

    Other directorships:

    Member of the boards of directors of Morgan Stanley, Casa de Bolsa, S.A. de C.V., Grupo Financiero Credit Suisse, S.A. de C.V., UBS Asesores México, S.A. de C.V., Grupo Posadas, S.A.B. de C.V., Ignia Fund (Fideicomiso Ignia), Pizzas del Valle de México, S.A de C.V. (Shakey’s Pizza Mexico) and KIO Networks. Member of the investment committee of Ignia Fund and Promotora Social México and an independent member of the supervisory board of Bolsa Mexicana de Valores, S.A.B. de C.V.

    Business experience:

    Has been a partner at Ritch Mueller since 1990, specializes in mergers and acquisitions, debt and equity capital markets transactions and banking and finance. He is a leading expert in assisting underwriters and issuers in debt and equity offerings in Mexico and abroad.

    Also, he worked as a foreign associate for Johnson & Gibbs, Dallas and Shearman & Sterling, New York.

     

    Education:

    Holds a Law degree from the Escuela Libre de Derecho and a Master in Law from Columbia University.

Directors Appointed by Series D Shareholders

  • José Octavio Reyes Lagunes


    Retired
    Alternate: T. Robin Rodgers Moore

    José Octavio Reyes Lagunes

    Born: March 1952
    First elected: 2016
    Term expires: 2019

    Other directorships:

    Member of the board of directors and President of the resources committee of MasterCard Worldwide and member of the board of directors and member of the sustainability committee of Coca-Cola Hellenic Bottling Company.

    Business experience:

    He began his career with The Coca-Cola Company in 1980 as Manager of Strategic Planning at Coca-Cola de México, was appointed Manager of the Sprite and Diet Coke brands at the corporate headquarters in Atlanta in 1987, became Marketing Director for the Brazil Division in 1990, was named Marketing and Operations Vice President of the Mexico Division and became President of the Mexico Division in 1996. He served as President of the Latin American Group of The Coca-Cola Company from 2002 to 2012.

    Education:

    Holds a degree in Chemical Engineering from the Universidad Nacional Autónoma de México and a MBA from ITESM.

  • Charles Brent Hastie


    Senior Vice President, Chief Financial and Supply Chain Officer of Coca-Cola North America.
    Alternate: Franz Alscher

    Charles Brent Hastie

    Born: July 1973
    First elected: 2017
    Term expires: 2019

    Other directorships:

    Member of the executive committee of Piedmont Coca-Cola Bottling Partnership.

    Business experience:

    He first joined The Coca-Cola Company in 2006 and his previous leadership assignments included Chief Strategy Officer for Coca-Cola Refreshments; President of active lifestyle brands, where he was responsible for managing the glacéau business; and Vice President, Commercial Leadership of Still Beverages, and Vice President of Strategy and Planning, all for the North America Group. Prior to joining The Coca-Cola Company he was a Principal with Mckinsey & Company in Atlanta, Brazil and South Africa. Additionally, he worked at Bain Capital as Vice President in the Portfolio Group. Recently, he was Senior Vice President of Strategic and Business Planning for The CocaCola Company.

    Education:

    Holds a Bachelor’s degree in Chemical Engineering from the Georgia Institute of Technology, graduating summa cum laude, and holds a MBA with honors from Harvard University.

  • Charles H. McTier


    Retired

    Charles H. McTier

    Born: January 1939
    First elected: 1998
    Term expires: 2017

    Business experience:

    Has been associated with the Robert W. Woodruff Foundation for over forty years, serving as its President from 1988-2006 and served as a trustee from 2006-2015. Served on the board of directors of nine U.S. Coca-Cola bottling companies in the 1970s and 1980s.

    Education:

    Holds a Bachelor’s degree in Business Administration from Emory University.

  • Brian Smith


    President of The Coca-Cola Company Europe, Middle East and Africa Group
    Alternate: Marie D. Quintero-Johnson

    Brian Smith

    Born: December 1955
    First elected: 2017
    Term expires: 2019

    Other directorships:

    Member of the board of directors, the compensation committee and audit committee of Evertec, Inc.

    Business experience:

    Joined The Coca-Cola Company in 1997 as Latin America Group Manager for Mergers and Acquisitions until 2001. From July 2001 to July 2002 he worked as Executive Assistant to the Chief Operating Officer and Vice-Chairman of The Coca-Cola Company. From August 2002 to October 2008 he was President of the Brazil Division and from 2008 to 2012 he was President of the Mexico Division. Before his current position, he was Group President of Latin America from 2013 to 2016.

    Education:

    Holds a MBA from the University of Chicago.

  • Bárbara Garza Lagüera Gonda


    Private investor

    Bárbara Garza Lagüera Gonda

    Born: December 1959
    First elected: 1999
    Term expires: 2019

    Other directorships:

    Alternate member of the board of directors of FEMSA. Vice-Chairman of the board of directors of ITESM Campus Mexico City. Member of the board of directors of Fresnillo, Plc., Inmobiliaria Valmex, S.A. de C.V., Inversiones Bursátiles Industriales, S.A. de C.V., Desarrollo Inmobiliario La Sierrita, S.A. de C.V., Refrigeración York, S.A. de C.V., Peñitas, S.A. de C.V., Controladora Pentafem, S.A.P.I. de C.V., BECL, S.A. de C.V., Soluciones Financieras (SOLFI), Fondo para la Paz, Museo Franz Mayer and member of the supervision commission of the Fondo Nacional para la Cultura y las Artes (FONCA).

    Education:

    Holds a degree in Business Administration from ITESM.

Directors Appointed by Series L Shareholders

  • Robert Alan Fleishman Cahn


    Chief Executive Officer of Grupo Tampico, S.A.P.I. de C.V.
    Alternate: Herman Harris Fleishman Cahn (independent director)

    Robert Alan Fleishman Cahn

    Born: February 1962
    First elected: 2012
    Term expires: 2019

    Other directorships:

    Secretary of the board of directors of Grupo Tampico, S.A.P.I. de C.V. and its subsidiaries, and member of the regional board of Banco Nacional de México, S.A. and BBVA Bancomer. Member of the board of directors of Fundación Fleishman.

    Education:

    Holds a Bachelor’s degree in Business from the University of Texas and an executive development program certificate from the Wharton School at the University of Pennsylvania.

  • José Manuel Canal Hernando


    Independent consultant on corporate governance matters, statutory examiner and director of several public and private companies.

    José Manuel Canal Hernando

    Born: February 1940
    First elected: 2003
    Term expires: 2019

    Other directorships:

    Member of the board of directors of FEMSA, Estafeta Mexicana, S.A. de C.V. and Tapón Corona, S.A. de C.V., member of the board of directors and chairman of the audit committee of Grupo Kuo, S.A.B. de C.V., member of the board of directors and member of the audit committee of Grupo Industrial Saltillo, S.A.B. de C.V., member of the board of directors, member of the audit committee and chairman of the risk committee of Gentera, and statutory examiner of Grupo BBVA Bancomer and Bank of America.

    Business experience:

    Former managing partner at Arthur Andersen (Ruiz, Urquiza y Cía, S.C.) from 1981 to 1999, acted as statutory examiner of FEMSA from 1984 to 2002, founder and chairman of the Mexican Accounting Standards Board.

    Education:

    Holds a degree in Accounting from the Universidad Nacional Autónoma de México and is licensed as a CPA

  • Francisco Zambrano Rodríguez


    Managing Partner of FORTE Estate Planning S.C.
    Alternate: Sergio Deschamps Ebergenyi (independent director)

    Francisco Zambrano Rodríguez

    Born: January 1953
    First elected: 2003
    Term expires: 2019

    Other directorships:

    Co-Chief Executive Officer and member of the board of directors of Desarrollo Inmobiliario y de Valores, S.A. de C.V., Corporativo Zeta DIVASA, S.A.P.I. and IPFC Inmuebles, S.A.P.I. de C.V. Member of the supervisory board of ITESM.

    Business experience:

    Has extensive experience in investment banking and private investment services in Mexico, real estate projects, and as patrimonial and probate consultant.

    Education:

    Holds a degree in Chemical Engineering from ITESM and a MBA from the University of Texas at Austin.

  • Carlos Eduardo Aldrete Ancira


    Secretary of the board
    Alternate: Carlos Luis Díaz Sáenz

(1) Independent

Executive Officers

We have appointed Washington Fabricio Ponce as Chief Operating Officer of Coca-Cola FEMSA Philippines Inc., based on our shareholders agreement.

  • John Santa Maria Otazua
    Chief Executive Officer

    John Santa Maria Otazua

    Born: August 1957
    Joined: 1995
    Appointed to current position: 2014

    Business experience with us:

    Has experience with different bottler companies in Mexico in areas such as Strategic Planning and General Management.

    Other business experience:

    Has served as our Strategic Planning and Business Development Officer and Chief Operating Officer of our Mexican operations. Has served as Strategic Planning and Commercial Development Officer and Chief Operating Officer of our South America division. He also has experience in several areas of our company, namely development of new products and mergers and acquisitions.

    Education:

    Holds a Bachelor's degree in Business Administration and a MBA with a major in Finance from Southern Methodist University.

  • Héctor Treviño Gutiérrez
    Chief Financial Officer

    Héctor Treviño Gutiérrez

    Born: August 1956
    Joined: 1981
    Appointed to current position: 1993

    Business experience with us:

    At FEMSA, was in charge of the International Financing department, served as Manager of Financial Planning and Manager of International Financing, Chief Officer of Strategic Planning and Chief Officer of Business Development and headed the Corporate Development department.

    Education:

    Holds a degree in Chemical Engineering from ITESM and a MBA from the Wharton School of Business.

  • Constantino Spas Montesinos
    Strategic Planning Officer

    Constantino Spas Montesinos

    Born: May 1970
    Joined: 2018
    Appointed to current position: 2018

    Business experience with us:

    He has 24 years of experience in the food and beverage sector in companies such as Grupo Mavesa and Empresas Polar in Venezuela, Kraft Foods, SAB Miller in Latin America and Bacardi in Mexico, occupying different positions in marketing, as regional officer and as VP Managing Director.

    Education:

    Holds a Bachelor’s degree in Business Administration from Universidad Metropolitana in Caracas and a MBA from Emory University-Goizueta Business School in Atlanta, Georgia.

  • Tanya Cecilia Avellan Pinoargote
    Information Technology and Commercial Officer

    Tanya Cecilia Avellan Pinoargote

    Born: May 1966
    Joined: 2002
    Appointed to current position: 2014

    Business experience with us:

    Has undertaken responsibilities in different multinational companies with vast experience in mass consumer goods.

    Other business experience:

    Served as Strategic Planning Officer at FEMSA, Chief Operations Officer at our Central America division and Commercial Planning and Strategic Development Officer.

    Education:

    Holds a degree in Communications from Universidad Politécnica del Ecuador and a MBA specialized in marketing from INCAE Business School.

  • Karina Paola Awad Pérez
    Human Resources Director

    Karina Paola Awad Pérez

    Born: February 1968
    Joined: 2018
    Appointed to current position: 2018

    Business experience with us:

    Joined our company in 2018 as Human Resources Officer.

    Other business experience:

    Has served for more than 20 years in several areas of human resources. In 2010, she occupied the position of Vice President of Human Resources for Wal-Mart Chile and in 2013 she was named Senior Vice President of Human Resources for Wal-Mart Mexico and Central America.

    Education:

    Holds a degree in psychology from the Pontificia Universidad Católica de Chile and a MBA from the UAI de Chile.

  • José Ramón de Jesús Martínez Alonso
    Corporate Affairs Officer

    José Ramón de Jesús Martínez Alonso

    Born: July 1961
    Joined: 2012
    Appointed to current position: 2016

    Business experience with us:

    More than 30 years of experience in the Coca-Cola system. He began his career at Panamco where he developed various activities related with the business operation including sugar production and concentrates. In 1994, he occupied the position as Operations Officer of Panamco in Mexico and the following year he occupied the position as Operations Officer of Panamco in Venezuela. From 2005 to 2011, he was Chief Executive Officer of the Asociación Mexicana de Embotelladores de Coca-Cola (ASCOCA).

    Other business experience:

    More than 30 years of experience in the Coca-Cola system. He began his career at Panamco where he developed various activities related with the business operation including sugar production and concentrates. In 1994, he occupied the position as Operations Officer of Panamco in Mexico and the following year he occupied the position as Operations Officer of Panamco in Venezuela. From 2005 to 2011, he was Chief Executive Officer of the Asociación Mexicana de Embotelladores de Coca-Cola (ASCOCA).

    Education:

    Holds a degree in Chemical Engineering from La Salle University, an MBA from IPADE and postgraduate studies in production administration from the Georgia Institute of Technology; Strategic Direction from Stanford University; and Finance Management from John E. Anderson Graduate School of the University of California, Los Angeles.

  • Rafael Ramos Casas
    Supply Chain and Engineering Officer

    Rafael Ramos Casas

    Born: April 1961
    Joined: 1999
    Appointed to current position: 2018

    Business experience with us:

    Has served as Supply Chain Officer of FEMSA and OXXO. He held several positions in Propimex for our division in Mexico.

    Other business experience:

    He has experience with a different bottler company in Mexico in positions such as Chief Operating Officer, Manufacturing Director and plant manager.

    Education:

    Holds a degree in Biochemical Engineering with a minor in Administration and a Master’s degree in Business Administration of Agricultural Enterprises.

  • Xiemar Zarazua López
    Chief Operating Officer—Mexico

    Xiemar Zarazua López

    Born: June 1963
    Joined: 2017
    Appointed to current position: 2017

    Business experience with us:

    Has served for more than 30 years in The Coca-Cola Company in different positions including Chief Executive Officer of the Brazil Business Unit from 2008 to 2016 and Chief Executive Officer of the Latin America Business Unit from 2006 to 2008. He also served in different areas in Mexico and Central America.

    Other business experience:

    Joined our company in January 2017 as Chief Operating Officer of Mexico.

    Education:

    Holds a Bachelor's degree in Economics from Universidad Autónoma de Nuevo León and Finance postgraduate studies from ITESM.

  • Eduardo Guillermo Hernández Peña

    Eduardo Guillermo Hernández Peña

    Born: October 1965
    Joined: 2015
    Appointed to current position: 2018

    Business experience with us:

    Has served as New Businesses Officer and Strategic Planning Officer.

    Other business experience:

    At Empresas Polar he held several positions in the beer, wine and food business. From 2012 to 2015 he served as Chief Executive Officer of Gloria, S.A.

    Education:

    Holds a Bachelor’s degree in Business Administration from Universidad Metropolitana of Venezuela, a degree in Marketing from Harvard University and a MBA from Northwestern University.

  • Ian Marcel Craig García
    Chief Operating Officer—Brazil

    Ian Marcel Craig García

    Born: May 1972
    Joined: 1994
    Appointed to current position: 2016

    Business experience with us:

    Within the group he has worked in a Corporate Finance position and Beer Division Supply Chain position. Also, he worked in other companies in the area of strategic planning.

    Other business experience:

    Has served as Chief Operating Officer of Argentina. Has served as Chief Financial Officer of our South America division, and also as Corporate Finance and Treasury Director of Coca-Cola FEMSA.

    Education:

    Holds a Bachelor's degree in Industrial Engineering from ITESM, a MBA from the University of Chicago Booth School of Business and a Master's degree in International Commercial Law from ITESM.

  • Stanislas Pierre Marie Auber
    New Businesses Officer

    Stanislas Pierre Marie Auber

    Born: December 1963
    Joined: 2017
    Appointed to current position: 2017

    Business experience with us:

    Has served as managing director for Latin America at Beam Suntory. Has experience with different bottler companies in Mexico in areas such as General Management.

    Education:

    Holds a MBA from ESSEC Business School (France).

  • Washington Fabricio Ponce García
    Chief Operating Officer—Asia

    Washington Fabricio Ponce García

    Born: April 1968
    Joined: 1998
    Appointed to current position: 2015

    Business experience with us:

    Has served as head of our Colombian operations prior to his assignment in the Philippines. Has served as Managing Director of Central America, Argentina, Brazil, Colombia and Strategic Planning Director for our operations in Latin America.

    Other business experience:

    He worked for three years with Bain & Company.

    Education:

    Holds a Master´s degree in Business Economics from INCAE, Costa Rica.

  • Rafael Alberto Suárez Olaguibel
    Operational Integration Officer

    Rafael Alberto Suárez Olaguibel

    Born: April 1960
    Joined: 1986
    Appointed to current position: 2017

    Business experience with us:

    Has served as Chief Operating Officer of Latin America and Latincentro Divisions, Commercial Planning and Strategic Development Officer, Chief Operating Officer of Mexico, Chief Operating Officer of Argentina, Distribution and Sales Director of Valley of Mexico and Marketing Director of Valley of Mexico.

    Other business experience:

    Has worked as Franchises Manager and in other positions at The CocaCola Company in Mexico.

    Education:

    Holds a degree in Economics and a MBA from ITESM

Documents

Glosary

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    • b

      • Bottle Plant

        The PET Plant Bottle is a bottle made from the combination of traditional PET and materials extracted from plants. These bottles reduce dependence of non-renewable resources like oil; they are completely recyclable and help reduce the carbon footprint.

    • c

      • Carbonated beverage

        Refreshing liquid made with carbonated water, also known as soda, with or without flavoring that contains carbon dioxide, which bubbles when the beverage is opened or is depressurized.

      • Consumer

        Person who consumes Coca-Cola FEMSA’s products.

      • Consumption per Capita

        The number of eight-ounce servings consumed per person per year in a specific market. To calculate the per capita consumption, the company multiplies its unit case volume by 24 and then divides it by the total number of population.

      • Customer

        Retail outlet, restaurants or other establishments that sell or serve the company's products directly to consumers.

    • e

      • Energy Drinks

        Non-alcoholic beverage with stimulating properties that offer consumers regenerative fatigue and exhaustion, while increasing mental ability.

    • f

      • FEMSA

        Is a leading company that participates in the beverage industry operating as Coca-Cola FEMSA, the largest public bottler of Coca-Cola products in the world, and in the brewing industry being the second largest shareholder of Heineken, one of the leading brewers in the world with presence in more than 70 countries. In retail trade, FEMSA participates with FEMSA Comercio, branch that operates in various chains of small format, highlighting OXXO as the largest and fastest growing chain in Latin America. All this supported by a Strategic Business area.

    • i

      • ISO

        International Organization for Standardization, responsible for creating standards or international regulations.

      • Isotonic beverage

        This category is consumed before, during and after exercise. Sport drinks main target are high performance athletes that need to replace minerals they lose through sweat, besides of contributing to metabolize carbohydrates and energy.

    • k

      • KOF

        Name which Coca -Cola FEMSA is listed on the Stock Exchange.

    • n

      • Non-carbonated beverages

        Grouping category containing all of our non-carbonated products.

    • p

      • PET

        Poly Ethylene Terephthalate commonly abbreviated as PET, is the most common type of plastic that has the characteristics of being flexible, lightweight and plus it is harmless to people’s health and very friendly to recycle.

      • Positive transformation

        In Coca-Cola FEMSA we understand the need of meeting the challenges of the environment through responsible and consistent practices that allow us to focus efforts and ensure the achievement of our goals. This process also has as main objective of improving the efficiency and effectiveness of our company, develop and strengthen our capabilities and continue to evolve our culture.

    • s

      • Serving

        Measurement unit equal to 8 fluid ounces.

      • Sustainability

        In Coca Cola FEMSA, this term is understood as the simultaneous generation of economic, social and environmental value through responsible and consistent business practices that allow us to positively transform our environment. Also, create initiatives focused on the availability of drinking water in our communities, as well as proper management of waste and recycling, development of processes and friendly packages to the environment, and finally, reforestation and minimization of energy use in our value chain and mitigation of the effects in climate change.

    • t

      • The Coca-Cola Company

        Established in 1886, The Coca-Cola Company is the world's largest beverage company, refreshing its consumers with more than 500 brands of soft drinks and non-carbonated beverages. The Coca-Cola Company headquarters are located in Atlanta, with local operations in more than 200 countries around the world.

    • u

      • Unit Case

        Measurement unit equivalent to 24 8-ounce servings.

    • v

      • Values

        Ideals shared by members of the company that determine what is acceptable and what is not. Therefore, we provide parameters for decision-making and performance of the company as well as criteria to evaluate the performance of each one of the mentioned before.